Tuesday, July 03, 2007

The Saboteurs Of Search - Forbes.com

I love this article in Forbes from Andy Greenberg, but when has trying to win become being a bad looser.... or Negative SEO?

Reputation management is a profession. Tweaking content to rise to the top of SERPs naturally pushes down the others. Dominating the top listings is similar to to taking market share.

Yes, link bowling is Black Hat, but it should be pretty easy to figure out who was doing it, and I would expect to see some retaliation. Great for SEOs, bad for their customers. Spend time providing content and the links and external listings will come naturally.

The article mentions a quote from Matt Cutts, senior software engineer for Google, that while spamming other sites is possible, but they make algorithms to prevent these techniques.