Tuesday, August 22, 2006

How Podcasts Impact B2B Purchase Decisions
Nice set of stats on b2b podcasting..

"Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts, on B2B technology purchase decisions. "

Wednesday, August 02, 2006

IP Addresses of Search Engine Spiders
Are you tracking the IP addresses of search engine spiders? You can see a nice list of search engine IP addresses and hostnames here.
Google AdWords Landing Page Quality Scores : SEO Book.com

SEO Book thinks that redirects may affect your CPC!

"The brutal part with this Google update is beyond providing these general guidelines they failed to define what qualities they are looking for when they test landing page quality. Some of the things Google might be looking for

* if your AdWords ads redirect
* your account history (are you a large reliable spender that has been spending for years? are you new to a saturated market? do you have a spotty past checkered with 20,000 unrelated keyword uploads? do your ads get a strong CTR?)
* history of competitors with similar keyword selections
* if your landing page links to known affiliate hubs
* if your landing page has redirect on outbound links
* if your landing page has many links to other sites or pages that are also advertising on the same or similar keywords
* if your page has duplicate or limited content (or conversely if it has a huge number of links to external sites on it)
* time on site
* rate which people click the back button after landing on your site
* outbound ad CTR on your landing page (especially easy if you are arbitraging AdWords to AdSense)
* conversion rate if you use Google Checkout, Google Analytics, or the AdWords conversion tracker"